Elke Robinson - General Manager

Meet Elke, the driving force behind transformation and positive change at Tropical Fruit World. With a remarkable track record of over 15 years in orchestrating organizational evolution, Elke is an expert in aligning strategies, streamlining processes, and integrating technology. Her journey to Tropical Fruit World in 2019 followed a decade of impactful contributions to the Not-For-Profit sector. This prior experience fortified her commitment to fostering communities and making social contributions, passions that now flourish in her role here. Beyond her executive duties, Elke also spearheads TFW's weekly Farmers Market, creating a vibrant Saturday morning hub where local farmers, growers, and artisans showcase the region's freshest produce.

Beyond the Role: When Elke steps away from her TFW responsibilities, you will often find her in her sanctuary—the kitchen. Cooking serves as her creative canvas and therapeutic escape. An avid reader, Elke's downtime is a testament to her multitasking prowess, often engrossed in the pages of three books simultaneously, always seeking fresh perspectives.

Tropical Fruit Favorites: Among the array of tropical delights, Elke's heart belongs to yacon, affectionately known as the earth apple. She savours its crisp texture, subtle earthiness, and frequently incorporates it into salads or pairs it with hummus. Another prized favourite is the mamey sapote, a versatile fruit she relishes steamed, mashed with farm honey, sea salt, and a hint of wasabi—a perfect companion to a succulent steak.

Elke's leadership style, passions, and hobbies paint a vivid portrait of her value to our team and the enriching experiences that define Tropical Fruit World.